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The Chargers

Energizing Fans

Agency: Morris

Role: Advertising Design

As a senior designer at the Morris Agency, I had the opportunity to work on projects for the NFL team The Chargers. The goal for this season was driving ticket sales and enhancing brand loyalty.

Working closely with the marketing and design teams, I helped implement interactive media campaigns. Technical solutions were explored and a roadmap was established for the season’s interactive products. Ambitious goals were met with creative solutions allowing us to deliver these projects on time and on budget.

This successful campaign included targeted online advertising and a DVD FanKit, which helped to boost ticket sales and increase fan awareness of the team and its players. Additionally, we established a comprehensive online brand guide to set design standards for partners and vendors, further strengthening the Chargers’ brand.

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