When we first met E&K Vintage Wood, we discovered a company creating custom-finished, one-of-a-kind reclaimed wood products, bringing warmth and historic charm to construction projects across the country. Their hand hewn beams and historic wood products were transforming architectural projects, adding character and a sense of history to contemporary spaces and luxury homes. They were selling to top interior designers, architecture firms, and high-end design-build companies.
Despite the quality of their work and the scale of the projects they were supplying, their brand presence wasn't reflecting their true potential. They were positioned as a lumber supplier and there was potential for much more.
The goal was clear: build a brand experience that matched the caliber of the work, positioning E&K not just as a supplier, but as a lifestyle brand rooted in heritage, craftsmanship, and design.
Introduction
The Shopify site the company was using didn't reflect the value or story behind their hand-crafted products. They were growing, but mostly through referrals and word of mouth.
Their digital presence needed an upgrade. Traffic wasn't reaching its potential. Advertising was landing on template pages that failed to communicate the brand story and presented products with small, uninspiring images.
Problem
We started with focused research into the competition and conducted stakeholder interviews to understand the full dynamics of the business. These early sessions were critical, the lifestyle rebrand needed to work on two levels. The site needed to be beautiful, but customers still needed to review inventory and purchase products.
Through redesigned site pages, forms, and collateral, we tested and validated these assumptions together. Research led to insights, which pointed to effective solutions.
E&K Vintage Wood wasn't just selling reclaimed wood. They were selling character, warmth, and a story of our shared heritage. Every beam had a past. Every board came with provenance. The product wasn't just architectural — it was emotional, and the brand needed to speak to that.
Over the next year, we realigned every touchpoint:
- New messaging and value proposition
- Full UX strategy: interviews, journey maps, wireframes, and competitive analysis
- Design system and style guide aligned with high-end luxury aesthetics
- New web platform with optimized SEO structure
- Print collateral: catalogs, fliers, signage, and business cards
We also analyzed and tightened ad campaigns and SEO strategies, managing advertising support, programmers, and SEO specialists to keep execution consistent.
Process
In just a few years, E&K Vintage Wood transformed from a supplier-based company into a sought-after name in luxury interiors. By collaborating on all aspects of their marketing, we helped create real, measurable success.
- Site traffic grew 100%
- Form fills grew over 50%
- Ad spend was cut significantly
- SEO visibility, domain authority, and backlink profiles all surged
Result
Working together, the company tripled their sales and are now widely regarded as an industry leader. They were always more than a supplier, now they're recognized as a design partner helping build some of the nation's most beautiful interiors.
Our collaboration continues. We remain closely involved in their marketing efforts, and they've become one of our most valued and trusted clients.